Coeus were asked to provide strategy & business opportunity analysis for a global Utility company.
Challenge
The client was investigating the feasibility of investing in a fibre optic network, and in completing the full assessment, various challenges were encountered.
Firstly, they needed help with identifying potential business opportunities based on existing infrastructure & recommended future investment.
Secondly, they found that the operational telecommunications network was not being used to full capacity. Lastly, they needed advice around identifying a set of potential telecom business services, and with establishing the technical & commercial feasibility of these services, i.e. using the client’s established network to generate additional revenue.
Approach
Coeus performed a review of the company’s assets and infrastructure, including hardware capability to provide the services. Potential service offerings were identified & prioritised based on specific criteria, such as market size, implementation complexity or competition intensity.
A review of the existing skills and capabilities within the company was performed to identify ability to support the selling, marketing and on-going provision of the proposed services & any gaps that require addressing. The key deliverables were:
- Service Offering Identification - A prioritised set of potential services for initial market entry, including competitor analysis, potential customers & market sizes
- Capability Model - High-level capability and resourcing requirements for potential service offerings
- Investment Case - A high-level investment case to support Go/No-Go decision making
- Technical Analysis - Analysis of existing and required infrastructure & technology to support desired services
